Five Questions to Ask Before Hiring a Marketing Agency
CHC GROWTH INSIGHTS · PRACTICAL GUIDES
In this guide
Ask about scope, costs, ownership, measurement, and communication before choosing an agency to support your business marketing.
A useful agency conversation should leave you better informed, even before you decide to buy. Ask questions that make the proposed relationship concrete.
What exactly will you do?
‘Manage our marketing’ is too broad to compare. Ask which channels, pages, creative assets, reporting tasks, and follow-up work are included. Identify the work your own team must provide, such as product information or responses to inquiries.
What does the full cost include?
Separate service fees from advertising spend, software, setup work, and optional additions. Ask when billing begins and how changes to scope are handled. A low headline price is not informative if essential work is excluded.
Who owns and can access the accounts?
Understand how business accounts, domains, website content, and creative assets will be managed. Ask what happens when the relationship ends and which materials can be transferred. Get the answer in writing before it becomes urgent.
How will we judge progress?
Agree on what counts as a useful inquiry or completed sale. A report filled with clicks is incomplete if your business needs booked appointments. Ask what cannot be measured reliably and how that uncertainty will be explained.
How will we work together?
Know your contact, how approvals happen, and where to raise questions. Ask whether specialist fulfillment partners contribute to delivery and how the agency coordinates their work. The important point is clear responsibility for the agreed service.
Take notes during the conversation. A strong proposal should connect the work to your business goal and make expectations understandable. You should not need to guess what you are purchasing.
What could this mean for your business?
Let’s talk about your customers, your goals, and a practical next step.
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Put the answers to work
When an agency shares a success story, use our case-study reading guide to check the baseline, timeframe, source and limits before assuming the result applies to your business.
When the conversation turns to reporting, compare the proposal with what a useful marketing report should help you decide. Ask which decisions the report will support and who will act on them.
