Roofing Google Ads: Connecting a Local Search to a Phone Call

CHC GROWTH INSIGHTS · PARTNER CASE STUDY

Campaign at a glance

Roofing services · Norwich, Connecticut · Google Ads

46 reported conversions · 42 reported phone calls

A fulfillment-partner campaign example from the white-label library available to CHC. These are provider-reported results, not a campaign managed by CHC. Calls may overlap with conversions; the figures should not be added together.

For a roofing business, an advertising click is only useful if it can become an appropriate customer conversation. A case study for a roofing-focused home-improvement business in Norwich, Connecticut, illustrates how the ad and destination can be planned around that next step.

What the business wanted

The document describes a goal of generating relevant phone inquiries and new business for roofing services. Its overview refers to an ongoing campaign over approximately a year and a half.

The approach described

The provider reports using locally focused search advertising with selected keywords and a specific landing page. The intended journey was direct: attract interest in the service, explain the offer, and make calling easier. The source also highlights a call-focused action in its discussion of advertising creative.

The reported outcome

The results page lists more than 15,000 ad impressions, 46 conversions, and 42 phone calls, with a stated $2,000 monthly budget.

The source does not clearly connect that results snapshot to exact calendar dates. It also does not establish whether the phone calls are included within the conversion total. These figures should not be added together or presented as 88 separate leads. Actual spending for the reporting interval and won roofing jobs are not documented, so the figures do not establish cost per sale or return on investment.

Source: Roofing Company, pages 2, 4, and 6

What local businesses can take from it

CHC’s practical takeaway is to inspect the complete path from search to conversation. A roofing ad should lead to relevant roofing information, a clear service area, and an easy way to ask about the work. The person answering needs enough context to continue that conversation.

Before launching a similar campaign

• Verify that mobile call buttons reach the right number.

• Confirm the business can handle inquiries during the promoted hours.

• Distinguish suitable projects from unrelated calls.

• Record appointment and sales outcomes alongside inquiry counts.

The campaign example demonstrates an approach to investigate. The right plan for another business still depends on its market, offer, budget, and ability to serve new customers.

What could this mean for your business?

Let’s talk about your customers, your goals, and a practical next step.

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